Competition on the Street Remember how we said earlier that spot and rack prices often change daily? That’s not the case with retail. The retailer always must be mindful of what his competition is charging, especially if he or she is competing against a “hypermarketer.” What’s that? A hypermarketer is someone like a Wawa, or a Costco, who sells fuel to get the customer into the big-box store to buy items other than gasoline. Many times, those hypermarketers give up their margin for the sake of increased inside sales. As you can see, competition is fierce and owners need to be aware of what their competitors are charging, so they can attract repeat business and sell more fuel. Margin Snapshot Over One Month in the Philadelphia MSA (OPIS MarginPro) allon g $/ Fuel Buying 101, Part 3: Retail Markets | Oil Price Information Service (OPIS) © 2020, all rights reserved 19